Gain ❀ Organic Social
Agency ✩ MSLLead the development of the social identity strategy. Created a brand playbook that includes a defined social identity with persona, tone of voice, content pillars, platform strategy, and execution plan.
Gain is energetic, scent-obsessed, confident, and uplifting.
Gain is never passive, dull, braggy, or judgmental.
Our content pillars were designed to reach Gainiacs through engaging content:
✿ JOY 𖧧 culture & relevancy
✿ SCENT-SATIONAL 𖧧 the scent experience
✿ ES›SCENT›IAL 𖧧 product superiority
Posting kicked off in December 2024 when the strategy was finalized. My role included: concepting, filming, editing, managing the content calendar, and posting on TikTok & Instagram for Gain. ツ Here are a few of my favorite creations:
─── ･ ｡ﾟ☆: *.☽ .* :☆ﾟ. ───
Executive Vice President, Digital & Social ✩ Alli Hunt
Associate Director, Digital ✩ Cheyenne Rasaipour
Senior Content Creator + Strategist ✩ Jessie Mayer
Social Media Manager ✩ Jessie Mayer
Conceptualization, Pre-Production, Art Direction, Set Design, Graphic Design, Videography, Post-Production, Video Editing, Color Correction, Trend Forecasting, Social Media Management