Once, Now, Forever ☆ GE Day One

Agency ✩ Laundry Service

General Electric has always vowed to build a world that works for everyone. Early April 2024 that promise was renewed as GE Aerospace and GE Vernova joined GE Healthcare as independent and publicly traded companies.  

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Senior Art Director ✩ Mel DeOliveira
Content Creator ✩ Jessie Mayer
Post-Production ✩ Cycle

Conceptualization, Pre-Production, Art Direction, Graphic Design, Post-Production, Social

   

GE Begins Again┊Drone Show 

On the evening of April 1st, the future of GE was written in the stars as they geared up to celebrate their historic day at the NYSE on April 2nd. A swarm of 1,000 drones lit up the sky over the west side of Manhattan. Recap video to showcase the one-of-a-kind story of imagination and innovation brought to you by GE. #GEBeginsAgain

A New Era┊ One World for the Future ☆ GE at NYSE

GE completed its split of the one-time iconic company into three separate companies as GE Aerospace and GE Vernova officially started trading on the New York Stock Exchange as separate entities on April 2nd. Wrap video after spending the day at the New York Stock Exchange.

It was so cool to be on the Stock Exchange floor!
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