Applebee’s ☆ Saquon Barkley
Agency ✩ GREYShowing love to the neighborhood. (˶ᵔ ᵕ ᵔ˶) ‹𝟹
As we entered the final month of partnering with Super Bowl Champion Saquon Barkley, we were presented with a time-sensitive challenge: “What can you do in 60 minutes with Saquon Barkley to make a splash?”
We invited a local youth football team from Chester Community Charter school to dine at a Philly Applebee’s–then Saquon Barkley walks in for the ultimate surprise. The goal was to deliver a heartwarming, buzzworthy moment that celebrated community and spotlighted Saquon’s authentic connection with fans.
How it came to life: One long-form video that captures the full experience. Three social cutdowns that highlight funny organic interactions between Saquon and the kids. Three “LIVE” Instagram stories that showcase the full surprise in a scrappy/organic way.
183 M Total Impressions
177M on Socials ⭑ 6.6 M on Broadcast
I had the opportunity to lead the shoot, which included interviewing Saquon, organizing activities throughout the appearance, and directing the camera crew. It was an amazing experience ツ I just wish I remembered to tell Saquon I’m also a Penn State alum.
─── ･ ｡ﾟ☆: *.☽ .* :☆ﾟ. ───
Creative Director ✩ Kieran Moroney
Senior Content Creator ✩ Jessie Mayer
Integrated Producer ✩ Natalie Zeller
Line Producer ✩ Charles Hedges
Camera Crew ✩ GPS
Conceptualization, Pre-Production, Creative Direction, Videography, Post-Production, Video Editing, Copywriting, Social
Long-form ( ˘͈ ᵕ ˘͈♡)
Cutdowns ୭˚. ᵎᵎ
Instagram Stories ⋆✴︎˚｡⋆
❣ BTS
