Applebee’s ☆ PretzCell
Agency ✩ GREYYour new night out essential just dropped: The PretzCell ( • ᴗ - )
Applebee’s launched a custom iPhone case with a built-in compartment for their signature Brew Pub Pretzel. Whether it’s a pregame, late-night adventure, or brunch the next day, nothing saves you from a hangover like some carbs.
The PretzCell activation spanned one week, kicking off with an online giveaway and ending with the main event – a pop-up in Austin, Texas.
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Executive Creative Director ✩ Sara Worthington
Creative Director, Art ✩ Kieran Moroney
Creative Director, Design ✩ Nuno Salvaterra
Art Director ✩ Lizzy Soliman
Copywriter ✩ Caroline Skou
Designer ✩ Nicole Lee
Producer ✩ Natalie Zeller
Digital Producer ✩ Kaelin Balagh
Senior Content Creator ✩ Jessie Mayer
Conceptualization, Pre-Production, Art Direction, Graphic Design, Videography, Photography, Post-Production, Video Editing, Brand Development, Directing, Trend Forecasting, Influencer Strategy, Social
Weekend Recap Video <𝟑 .ᐟ
⚡︎ Special Director's Cut
♥︎ PretzCell Organic Social
Hard launched on social with organic content announcing the PretzCell case, pop-up details, and driving viewers to the online giveaway.
Hard launched on social with organic content announcing the PretzCell case, pop-up details, and driving viewers to the online giveaway.
✿ Web Giveaway
☀︎ Influencer Strategy:
We worked with macro and micro influencers to maximize reach, build buzz for the PretzCell, and drive excitement for our Austin event and in-store visits to Applebee’s.
We worked with macro and micro influencers to maximize reach, build buzz for the PretzCell, and drive excitement for our Austin event and in-store visits to Applebee’s.
➳ Macro Influencers:
➳ Micro Influencers:
⚡︎ Close and central to “dirty 6th”
512 Neches St., Austin, TX
꩜ On The Ground Content:
❣ BTS
