Applebee’s ☆ Organic Social
Agency ✩ GREYOur goal was to establish cultural relevance for the iconic Applebee’s brand through organic social content.
My role as Senior Content Creator was to concept, film, and edit a variety of content. I had to find ownable ways to feature new menu items and drink promotions by tapping into trends and cultural moments. We found that content that puts food and drinks front and center consistently delivered the strongest engagement and viewership. Posts that spoke directly to the food outperformed other content types.
As a self-titled internet person, I enjoyed the challenge of taking existing trends and adapting them for Applebee’s. ツ Here are a few of my favorite creations:
─── ･ ｡ﾟ☆: *.☽ .* :☆ﾟ. ───
Senior Content Creator ✩ Jessie Mayer
Conceptualization, Pre-Production, Creative Direction, Food Styling, Set Design, Videography, Post-Production, Video Editing, Color Correction, Sound Mixing, Brand Development, Copywriting, Trend Forecasting, Social
@Applebee’s TikTok & Instagram (๑ᵔ⤙ᵔ๑)
⚡︎ Hot Trends
♥︎ Food Promo
꩜ Drink Promo
✿ Father’s Day Boneless Bouquet
My baby!!! (´｡• ◡ •｡`)
I had so much fun putting this one together. ♡⸝⸝
I had so much fun putting this one together. ♡⸝⸝