Angel Soft ☆ Organic Social
Agency ✩ GREYAngel Soft’s role is to celebrate the simplicity of softness and strength in the world. My role was to concept, shoot, and edit organic social within the two main content pillars.
☁︎ Everyday Angel: Bringing a little heavenly joy, softness and strength to life’s ordinary, daily moments with content narratives around everyday balance and harmony.
☁︎ Beyond the Bathroom: Expanding the Angelverse into internet culture and its subcommunities with content that taps into toilet paper-adjacent conversations, from meme formats and reactive content to DIY and TP-centered life hacks.
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Creative Director ✩ Abe Seaman
Senior Content Creator ✩ Jessie Mayer
Strategy ✩ Jenna D’Ambrosio
Conceptualization, Pre-Production, Art Direction, Set Design, Graphic Design, Videography, Post-Production, Video Editing, Color Correction, Copywriting, Trend Forecasting, Social